The 3 Must-Know Rules of a Successful Sales Funnel
We’ve spoken about this before, but in case you are new around here… I want to provide you with a quick primer on the almighty sales funnel.
Sales funnels or marketing funnels are merely graphical representations of this connection which you have with your clients or clickfunnels pricing plans prospects. Your sales funnel maps the travel of one’s prospect in your business out of Prospect to result in Client.
There are three Major phases to some promotion funnel:
Period 1: Awareness
Stage 2: Engagement
Stage 3: Growing
Exactly enjoy a connection between you and your significant other… sales funnels possess rules.
So when we now have advertisements it does not work properly… it’s usually as we broke the rules.
So let’s do something just a bit different and discuss the rules. If you understand the rules you are able to go back to any unsuccessful advertising campaigns that you’ve EVER run and determine the reason these weren’t as successful as you expected.
So let us dig in.
Sales Funnel Rule 1: We Need To Begin at the Beginning
We can not enter a relationship in the midst it just won’t work. If you are in a pub and some body that you do not know walks up and says”Can You Marry Me?” – you don’t even know he’s name – that is not going to work out very well and that’s exactly what plenty of individuals do with their promotion.
“Hello, my name is Richard… want to purchase some stuff”
Don’t do so… Don’t be a Richard.
The Solution: Be trendy and present your self . Our goal with your sales funnels is to have our online relationships follow the same path to our off line relationships.
Sales Funnel Rule #2: We Can’t Jump Stages
You can’t go straight from Stage 1: Awareness of Stage 3: Conversion. Well, that is not actually true. You certainly can do it, and most people do, however, your results will not be great.
If we go straight back to the dating event, that might be like marriage after the first date. You may hear a random narrative in some places around this but for several practicality – that will not work .
The Solution: Engage with an individual until you ask them to buy something. That is often called”nurturing” the lead.
How do we accomplish that? Easy… you should be fine and get questions.
Get to know them.
What they actually want in existence
What drives them absolutely crazy
What challenges are that they currently trying to overcome
In the end of that, in case you really feel like exactly what you have to supply will help the consumer… with means – Take the relationship into Stage 3 and also make them an offer.
Sales Funnel Rule Number 3: We Could Accelerate The Journey
This is my preferred principle of since I am a huge fan of”hacking” systems and trying to figure out where the balance is between efficiency and over all results.
By understanding the guidelines and what’s required to move from one stage to the next – we can accelerate the journey which our customers undergo our funnel.
This really is where the hard part kicks in… What’s needed to go an individual through YOUR earnings funnel is likely going to be different from what is required to proceed an individual through MY sales funnel.
To do this one step further – for a given company that sells multiple goods, the journey may have to be different for each item.
For example: a small business sells a number of marketing training programs and”Done For You” marketing services. They range in price from $50 up to $50 K+annually.
The travel that prospects simply take before they buy a $7 video-based training program is radically different that the travel a prospect occurs till they qualify for personal training.